DC launches 52 website

DC Comics has launched a 52-themed website that offers Daily Planet-style news, stock prices and even advertising:

From the press release: 52thecomic.com will function as any “real world” newsmagazine would (with its headlines ripped from the pages of 52) with coverage of the events of the day, including national, world and local news, sports coverage and updated weather forecasts. If it’s snowing in an issue of 52, the site will reflect that with an updated weather report. If war breaks out in Khandaq, 52thecomic.com will report on the troops. If the Gotham Knights just lost a close double-header, you can check the score. The site also features a real time clock (which syncs to the time zone of any web user who visits the site) and banner ads promoting the fictional products that stock the shelves of the DC universe.

“A landmark comic book event like 52 deserves an equally creative website,” said DC Comics SVP of Sales & Marketing Stephanie Fierman. “If an imaginary universe were real, this would be its strongest news source.”

They even have a ribbon campaign going for Bludhaven and coupons for "Sundollar Coffee."