Grant Morrison speaks the truth

One gets DC to the masses by putting these books in manga format and making them available in every cinema, record store and bookshop. That's not my job, however. All I can do is make the stories as good as I can. All Frank can do is draw as well as he can. If we still can't sell well-written, well-drawn books at a time when everybody in the world is watching superhero movies and eating superhero cereals, it's because the pricing, format, promotion and availability of comic books is preventing us from cracking the glass ceiling. Comics used to be available everywhere.