Joe Quesada featured on Fast Company site

In an article about creative business leaders, Fastcompany.com profiles Marvel Editor-in-Chief Joe Quesada, along with four other business leaders who rely heavily on creativity in their organizations. Quesada talks about how he was introduced to comics by his dad and his philosophy about what makes a good comics writer:

When I came here, I didn't know the characters that well. And that was good. I've seen creators say their lifelong dream was to write, say, Thor. If you let them, they'll do their worst work. They can't be creative with it. You have to play with the characters and break them, and then put them back together. Stan will be the first to tell you that. He has less reverence than anybody, and he created them. You have to be able to take that character and push him to the wall, and sometimes through it, if need be.